Alay Ko Po: Pagpapahalaga sa U.P. Maintenance Staff The UP Junior Marketing Association (UP JMA), in cooperation with the Ninoy & Cory Aquino Foundation (NCAF), staged an event for the UP maintenance crew last February 21, 2011. Year in, year out, UP JMA organizes well-thought of events such as fund-raising projects, fun team building seminars, relevant talks, and huge parties, to name a few. Of these, one event which truly exemplifies one of the organization’s four thrusts, Service, is the “Alay sa Manggagawa”. The event serves as an avenue for the organization to give back to the UP maintenance crew who work hard every day to keep the campus conducive for learning.  One of the staff, Andy, says he always looks forward to the “Alay ng Manggagawa” for JMA has always given them a good time along with a few give-aways.

This semester’s installment for the “Alay ng Manggagawa” series was entitled “Alay Ko Po”. Apart from the usual games and other interactive activities associated with the event, UP JMA, through its partnership with NCAF, kick-started the event with a livelihood mini-seminar given by Mrs. Villarosa Llauderes from the Center for Small Entrepreneurs. Through Mrs. Llauderes’ talk, the maintenance workers was able to relate their own experiences and struggles in setting up their own small businesses, and discuss various ways to address each concern. Exiting activities ensued, and everybody had a good time partaking of food, participating in games, and building stronger and more meaningful relationships within the UP community. 

UP Junior Marketing Association

UP JMA is a duly recognized, non-stock, non-profit, university-wide student organization based in the UP College of Business Administration. The organization is a two-time winner of the Gawad Chancellor Award for Most Outstanding Student Organization in UP Diliman in 1996 and 2003, the 2004, 2005, 2006 and 2009 Agora Youth Awardee for Best Student Marketing Organization, and the 2003 Philippine Ad Congress’ Metro-wide Ad Making Contest Champion.

Founded in 1958 by an informal group of 20 marketing majors, UP JMA has grown into an association of over 200 members coming from various colleges and academic disciplines. UP JMA is a proud affiliate of the prestigious Philippine Marketing Association (PMA). UP JMA is also an active member and staunch supporter of the Philippine Junior Marketing Association (PJMA).

 UP JMA seeks to be the premiere marketing organization bonded together towards a dynamic development steeped in academics, service, socials and sports. It aims to promote the significance of marketing, provide training for future business activities, create venues for interaction between the faculty, the students, the alumni, and the public; and to contribute to the welfare and the development of the country.